Hello,
I am Muskan Rathore

A woman with long dark hair, a white flower in her hair, and pearl earrings, sitting outdoors at night on grass, smiling and looking to her left, wearing a sleeveless top and white pants.

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Frontend Engineer

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UI/UX Designer

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Interaction Designer

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AR / VR

〰️ Frontend Engineer 〰️ UI/UX Designer 〰️ Interaction Designer 〰️ AR / VR

A woman with long dark hair, a white flower in her hair, and a flower in her hand, sitting on the grass at night, smiling, wearing a light purple top and white pants.

UX Honeycomb

Diagram of hexagons with words representing qualities of valuable digital products: Credible, Valuable, Useful, Findable, Usable, Accessible, Desirable, and their associated categories: Think, Feel, Use.







I’m a designer who’s obsessed with the

'why' behind the 'how.'

I bridge the gap between human psychology and
digital design to create experiences that don't just work
they feel right, intuitive, helpful, and most importantly human.

Let's bring innovative ideas to life!

Group of people attending a presentation in a conference room with a woman standing in front of a screen displaying 'Snap Filter Fest' and 'Snapchat Filters - Lens Studio'.
A woman giving a presentation in front of a slide titled 'UI Faces & Colors'. The slide explains that UI Faces aggregates avatars and Colors helps create color palettes.
A young girl standing in front of a classroom presentation screen about a space-themed educational game for junior school kids, with a laptop and camera setup on a desk.

"Crafting My UX Design Story"

A classroom or meeting room with two women and several laptops, one woman standing in front of a large screen displaying a software tutorial, and another sitting at a table looking at her. There is a whiteboard with a message and a sign warning not to use water on fires.
Person working on a laptop with digital art of a unicorn and pig face filter on screen, in a workspace with drinks, snacks, and office supplies.
A woman with long black hair looking at a large artwork in a gallery, featuring a stylized portrait of a woman in warm tones, hanging on a white wall near a window with blinds.
Group of diverse young professionals and students in a conference room, smiling and posing for a photo in front of a purple presentation screen that reads '8th Wall' and 'The Leading Augmented Reality Development Platform for Web.'
Group of people visiting a table with promotional items at an event, with some engaged in conversation and others browsing.
Group of nine diverse young adults standing outdoors on grass with trees in the background.

What do I know?

User Experience/ Customer Experience Research.

User Experience/ Customer Experience Research.

Understanding User's Perspective.

Understanding User's Perspective.

User Interface, LO/MID/HI Fidelity wireframing, Prototyping.

User Interface, LO/MID/HI Fidelity wireframing, Prototyping.

User Interface, Low Fidelity Wireframe to understand the flow.

User Interface, Low Fidelity Wireframe to understand the flow.

User Experience Advance Research and Analytics

User Experience Advance Research and Analytics

VR Screen Creation, Hand gesture

VR Screen Creation, Hand gesture

VR Virtual Reality, Unity Gamming Engine.

VR Virtual Reality, Unity Gamming Engine.

Augmented reality FOR Research Work

Augmented reality FOR Research Work

AR Filter Creation, Snap AR Lens studio, Meta Spark AR.

AR Filter Creation, Snap AR Lens studio, Meta Spark AR.

Information Architecture, Working on Content and Context of Website.

Information Architecture, Working on Content and Context of Website.

Selected work

Here is a sample of my user center initiatives, I’ve worked on

Case Study
Case Study

Udemy App Redesign / Proposed design

The purpose of Udemy is to make education accessible and convenient for everyone, regardless of where they are or their background. It's all about providing a platform for people to learn and enhance their skills through online courses.
Success Track | User Engagement

Case Study 01

Information Architecture, UX/UI Design

Case Study 02

Blood Donation Tracker

Designed a user-centered digital healthcare platform connecting blood donors with hospitals, featuring gamified donor engagement, transparent donation tracking, and streamlined admin workflows.

Research-driven design (256+ user interviews, 15 platform comparisons) resulted in 84% transparency demand validation, 73% gamification acceptance, and 25% faster admin task completion

UX/UI Design, Navigation Prototyping

Case Study
Case Study

Case Study 03

Case Study
Case Study

Macy’s E-Commerce

Virtual AR Try-On Optimization

Enhancing Awareness and Navigation in Macy’s Virtual AR Try-On to Improve Online Shopping Visibility and Engagement, High-Consideration Product Pages to Increase Purchase Confidence & Customer Conversion

From Visibility to Engagement

UX Design & Research with AR integration

Case Study 04

Savvy

An App were our core objective is to simplify students' lives, offering convenience, savings, and exploration with seamless integration of school ID cards.

"Empowering Students: Convenience, Savings, Exploration –One Card, Endless Possibilities”

UI & UX Design

Case Study
Case Study

Case Study 05

Case Study
Case Study

I-Globe

Travelers often struggle to engage with local communities due to language barriers, resulting in challenges when exploring popular destinations without proper guidance. The I Globe app aims to bridge this gap, facilitating communication between locals and travelers..

UI Design and Prototyping

Case Study
Case Study

Cosmic Odyssey:Space learning game

Cosmic Odyssey is a VR space exploration game for kids aged 10 to 15, designed to educate and inspire. By using immersive VR technology and intuitive interactions, the game allows young learners to explore celestial objects and understand space concepts.
Cosmic Odyssey aims to ignite curiosity and foster a passion for astronomy and astronautics.

Case Study 06

AR / VR / MR

Case Study
Case Study
Title slide for 'Social AR Community' with colorful engaging background, logos, and text about Spark AR, Effect House, and Lens Studio.

AR Filter HCI

We created Snapchat and Meta Spark AR filters that utilize face recognition, motion tracking, and wink detection. These filters offer a wide range of interactive and dynamic effects, enhancing user engagement with diverse and creative elements.

Case Study 07

AR / VR / MR

Case Study
Case Study
Screenshot of the Frisco, Texas official government website, showing a banner about COVID-19 news and resources, with the city logo, navigation menu, search bar, and a scenic view of a park with green grass, trees, a pond, and a parking lot in the background.

Frisco, Texas Covid Website Research

Welcome to our comprehensive analysis of the Frisco, Texas COVID-19 website. Our focus today is to delve into the heuristic evaluation and usability testing of this crucial online resource. In the face of a global pandemic, accessible and user-friendly digital information is more important than ever. This presentation will uncover how effectively the Frisco COVID-19 website meets these needs.

Case Study 08

UX Research & Foundation

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Quote

“We must design for the way people behave, not for how we would wish them to behave.”

– Donald A. Norman, Nielsen Norman Group