Blue digital icon of Earth surrounded by concentric circles and data points, representing technology or global connectivity.

i Globe

I Globe App Breaking Barriers, Connecting Cultures.

UI Design and Prototyping

Mobile app interface with greeting 'Hey Buddy', search bar, options for voice translation and reading in home language, local discovery sections for Red Big Bus and Balloon Museum, categories for music, food, comedy, and museums, and a photo of a live music performance.

Problem Statement

Travelers often struggle to engage with local communities due to language barriers, resulting in challenges when exploring popular destinations without proper guidance. The I Globe app aims to bridge this gap, facilitating communication between locals and travelers.

The goal is to create a platform that fosters cultural engagement, enabling travelers to connect with locals and receive guidance for a more enriching travel experience.

Goal

Process

Product Users/ Target Audience

Three people in outdoor settings: one sitting on a rock near water surrounded by mountains, one walking along a beach near rock formations, and one standing on a riverbank with a backpack overlooking a river and hills.

After conducting product testing with our target audience, we found that it demonstrated an 85% success rate. Users found it significantly helpful in easily navigating local places.

Business Challenges

A bulleted list with five points discussing strategies for overcoming technical challenges, establishing a user base, meeting diverse needs, creating positive travel impacts, and marketing strategies.

Quantitative Research

Survey forms were distributed to individuals aged between 21 and 45, demonstrating a keen interest in travel, exploration, and a desire to try local experiences.