Hello,
I am Muskan Rathore

A woman with long dark hair, a white flower in her hair, and pearl earrings, sitting outdoors at night on grass, smiling and looking to her left, wearing a sleeveless top and white pants.

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Frontend Engineer

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UI/UX Designer

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Interaction Designer

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AR / VR

〰️ Frontend Engineer 〰️ UI/UX Designer 〰️ Interaction Designer 〰️ AR / VR

A woman with long dark hair, a white flower in her hair, and a flower in her hand, sitting on the grass at night, smiling, wearing a light purple top and white pants.
Gray Pfizer logo with circular emblem and the word 'Pfizer' in stylized font.
The image features the logo and name of the company 'Ecosystem' in gray text with a circular icon on the left side.
Logo of the New York Institute of Technology
MetaSystems logo with stylized swoosh design and company name
A gray background with the logo of Sydney Romantics, featuring two interlinked white hearts with the initials 'S' and 'R' inside the hearts, and the text 'Sydney Romantics' to the right of the logo.
Venn diagram with overlapping circles labeled 'WANTS' on the left, 'NEEDS' on the right, and 'UX' in the center.

'why' behind the 'how.'

I bridge the gap between human psychology and digital design to create experiences that don't just work they feel right, intuitive, helpful, and most importantly human.

How my work stands out

Selected work

Here is a sample of my user center initiatives, I’ve worked on

Case Study
A smartphone screen displaying a user interface for a learning app. The screen shows a welcome message to Muskan Rathore, a UX Designer, with an illustration of a person sitting on a lounge chair with a dog, using a phone surrounded by icons. Below, there's a motivational message and a countdown timer for a limited-time deal. Navigation icons at the bottom include Featured, Search, My learning, Wishlist, and Account.

Udemy App Redesign / Proposed design

The purpose of Udemy is to make education accessible and convenient for everyone, regardless of where they are or their background. It's all about providing a platform for people to learn and enhance their skills through online courses.
Success Track | User Engagement

Case Study 01

Information Architecture, UX/UI Design

Case Study 02

Blood Donation Tracker

Designed a user-centered digital healthcare platform connecting blood donors with hospitals, featuring gamified donor engagement, transparent donation tracking, and streamlined admin workflows.

Research-driven design (256+ user interviews, 15 platform comparisons) resulted in 84% transparency demand validation, 73% gamification acceptance, and 25% faster admin task completion

UX/UI Design, Navigation Prototyping

Smartphone screens displaying a blood donation app. The first screen shows a blood donation organization drive with a 'Let's Save a life' button. The second screen shows a user profile named Ethan Carter, blood type O+, with a donor ID and next donation eligibility date, along with navigation icons at the bottom.

Case Study 03

Screenshot of Macy's website homepage with large Macy's logo, promotional banners, and exterior image of Macy's store building with signage and flag.

Macy’s E-Commerce

Virtual AR Try-On Optimization

Enhancing Awareness and Navigation in Macy’s Virtual AR Try-On to Improve Online Shopping Visibility and Engagement, High-Consideration Product Pages to Increase Purchase Confidence & Customer Conversion

From Visibility to Engagement

UX Design & Research with AR integration

Close-up of a young woman with long dark hair and earrings, looking at a camera, with a display for jewelry options in the foreground.

Case Study 04

Savvy

An App were our core objective is to simplify students' lives, offering convenience, savings, and exploration with seamless integration of school ID cards.

"Empowering Students: Convenience, Savings, Exploration –One Card, Endless Possibilities”

UI & UX Design

Mobile app screen showing a special offer with a megaphone graphic, greeting 'Hi Rohit,' and icons for shopping, food, events, movies, and see more, along with a reward offer of $120.00 for unlocking offers using SAVVY Pay, and a section showcasing top offers near the user.

Case Study 05

Two smartphones displaying language translation apps, one showing a welcome screen for 'i Globe' travel app, and the other showing VocaBot interface for translating English to Chinese with options to change language and tap to speak and recognize.

I-Globe

Travelers often struggle to engage with local communities due to language barriers, resulting in challenges when exploring popular destinations without proper guidance. The I Globe app aims to bridge this gap, facilitating communication between locals and travelers..

UI Design and Prototyping

Cosmic Odyssey:Space learning game

Cosmic Odyssey is a VR space exploration game for kids aged 10 to 15, designed to educate and inspire. By using immersive VR technology and intuitive interactions, the game allows young learners to explore celestial objects and understand space concepts.
Cosmic Odyssey aims to ignite curiosity and foster a passion for astronomy and astronautics.

Case Study 06

AR / VR / MR

A space-themed educational poster titled "Cosmic Odyssey: Space Learning," showing planets in space and a set of space rules, including grabbing planets, placing them in orbit rings, using cubical plans to teleport, and needing both controllers to place a planet.
Illustration of the solar system with planets orbiting the sun, showing a red circle around the planet Jupiter labeled 'Grab Planet' and an arrow pointing to its position, with a note 'Place into orbit' on the right side.
Title slide for 'Social AR Community' with colorful engaging background, logos, and text about Spark AR, Effect House, and Lens Studio.

AR Filter HCI

We created Snapchat and Meta Spark AR filters that utilize face recognition, motion tracking, and wink detection. These filters offer a wide range of interactive and dynamic effects, enhancing user engagement with diverse and creative elements.

Case Study 07

AR / VR / MR

Screenshot of the Frisco, Texas official government website, showing a banner about COVID-19 news and resources, with the city logo, navigation menu, search bar, and a scenic view of a park with green grass, trees, a pond, and a parking lot in the background.

Frisco, Texas Covid Website Research

Welcome to our comprehensive analysis of the Frisco, Texas COVID-19 website. Our focus today is to delve into the heuristic evaluation and usability testing of this crucial online resource. In the face of a global pandemic, accessible and user-friendly digital information is more important than ever. This presentation will uncover how effectively the Frisco COVID-19 website meets these needs.

Case Study 08

UX Research & Foundation

A man with gray hair and a beard, wearing glasses and a dark jacket, smiling and resting his hands together in front of him.

Quote

“We must design for the way people behave, not for how we would wish them to behave.”

– Donald A. Norman, Nielsen Norman Group