I Globe

I Globe App Breaking Barriers, Connecting Cultures.

My Role: UX/UI Designer & Research Lead

Duration: 4 Months

Tools & Process: Figma, Miro, Qualtrics, Google Forms, Dovetail, FigJam, Usability Testing

Process & Responsibilities: UX Research / Information Architecture / User Flows / Wireframing / Prototyping / User Testing / Data Analysis / Interaction Design / Visual Design / Accessibility

The Objective was to improve:

UI Design and Prototyping

Mobile app interface with greeting 'Hey Buddy', search bar, options for voice translation and reading in home language, local discovery sections for Red Big Bus and Balloon Museum, categories for music, food, comedy, and museums, and a photo of a live music performance.

The objective of this project was to design a cultural engagement platform for travelers, helping them navigate new environments with confidence.
The goal was to reduce language barriers, improve local discovery, and enhance travel experiences through a guided, user-friendly interface.

A Quick Peek Into the Solution

We designed and developed an MVP that focused on:

Understanding pain points in travel navigation and cultural barriers
Identifying gaps in local discovery, communication, and real-time guidance
Creating an AI-assisted guided travel experience
Designing intuitive navigation and culturally adaptive UI flows
Building high-fidelity mobile prototypes
Validating through user testing and behavioral insight

Diagram of a VR language screen on a smartphone, showing a city street with signs, trees, and people, labeled with search bar, filter, map view, translated home language, options to change to VR map, and navigation bar.

Smartphone displaying a VR Way Finding Map with marked path on a city sidewalk, showing directions to take a right in 0.1 miles, estimated travel time 3 minutes, and various navigation options.

Smartphone displaying Voca Bot app with options for help, language change, speech recognition, and navigation.

Process

Business Challenges

Product Users/ Target Audience

Users Often Felt:

Confused and disconnected in new environments
Dependent on external help
Less confident exploring unfamiliar places

Three people in outdoor settings: one sitting on a rock near water surrounded by mountains, one walking along a beach near rock formations, and one standing on a riverbank with a backpack overlooking a river and hills.

After conducting product testing with our target audience, we found that it demonstrated an 85% success rate. Users found it significantly helpful in easily navigating local places.

A bulleted list with five points discussing strategies for overcoming technical challenges, establishing a user base, meeting diverse needs, creating positive travel impacts, and marketing strategies.

What was the gap?

Lack of real-time cultural guidance for travelers
Difficulty in understanding local language and context
Poor discoverability of authentic local experiences
Overwhelming travel apps with too many generic options
No personalized recommendations based on user intent and behavior

Quantitative Research

Survey forms were distributed to individuals aged between 21 and 45, demonstrating a keen interest in travel, exploration, and a desire to try local experiences.

A infographic showing survey statistics with percentages and accompanying text, focused on communication with locals, problem solving, and reward systems.

User Needs

Text on a webpage promoting seamless communication with locals, access to information about historical sites and cultural experiences, convenient navigation, and recommendations for souvenirs and food.

Features & Functionalities

Diagram showing three icons with descriptions beneath each. The first icon is a puzzle piece, labeled 'Seamless Language Transition.' The second icon is an open book, labeled 'Location Based Recommendation.' The third icon is a person with a speech bubble, labeled 'Community Engagement.'

Competitive Analysis

App Features

Text explaining Globe's translation services, emphasizing instant translation assistance, connecting travelers with local communities, and providing personalized recommendations for attractions and events.

Persona

All Screens

Screenshots of a mobile app interface showing various features: sign-in and account creation screens, travel destination selection, map navigation, exploring categories, local navigation, music and events, and voice assistant interactions in a travel and city exploration app.

User Interface Prototyping

Video Walkthrough

High Fidelity Prototype

View the Prototype by clicking here.

Summary

IGlobe reimagines travel experiences by combining navigation, culture, and personalization into one seamless platform.

By focusing on user behavior, real-world challenges, and contextual design, the solution transforms travel from a stressful task into an intuitive and engaging journey.