Redesigning Udemy: Enhancing User Experience with a New Feature
“Empower Through Exploration, Teach with Passion,
Lesson for a Lifetime”
Information Architecture & Content Strategy
What and Why Does UDEMY Exit?
Udemy provides accessible education, democratize learning opportunities, empower individuals to take control of their learning, and foster skill enhancement in a rapidly changing world.
To Provide
Education:
Udemy exists primarily to offer a diverse range of courses, allowing individuals to expand their knowledge and skills conveniently from anywhere.
To Democratize Education:
The platform aims to break down barriers to education by offering affordable and accessible learning opportunities, regardless of socioeconomic status or geographical location.
To Empower
Individuals:
Udemy aims to empower individuals to take control of their own learning journey, whether it's for professional development, personal enrichment, or pursuing new interests.
To Foster Skill Enhancement:
It exists to facilitate skill enhancement across various domains, enabling learners to stay relevant in an ever-evolving job market or pursue their passions more effectively.
Purpose
The purpose of Udemy is to make education accessible and convenient for everyone, regardless of where they are or their background. It's all about providing a platform for people to learn and enhance their skills through online courses.
Goal
Udemy's goal is to democratize education by providing a wide range of expert-taught courses. It aims to empower individuals to improve their professional skills, pursue personal interests, or explore new hobbies through affordable and flexible online learning opportunities.
Target Audience:
Lifelong Learners: People eager to learn and grow continuously.
Professionals: Individuals aiming to boost their careers or gain new skills.
Students: Both traditional students and those seeking extra learning opportunities.
Entrepreneurs: Individuals looking to enhance their business knowledge and skills.
Success Metrics:
User Growth
Course Enrollment
Course Completion
User Satisfaction
Revenue
Value Propositions:
Accessible Learning
Diverse Content
Expert Instructors
Affordable Pricing
Flexible Learning
Skill Enhancement
Community Engagement
When/Where:
In today's rapidly changing world where education is often constrained by geographical location, financial constraints, and rigid schedules.
How :
Learners seeking accessible and flexible education options.
Udemy seeks to democratize education and empower learners worldwide by offering an engaging, accessible, and rewarding learning experience that facilitates skill development and personal growth.
Current State
|
Problem Statement
Why:
Old-style education is tough, inflexible, costly. High demand for accessible, affordable, convenient learning for all backgrounds.
Desired/Preferred State
|
According to Bloom's Taxonomy
GAP
Proposed Feature: Quiz with Rewards.
GAP Analysis
|
Course with Feature :
Notes
Q&A
Downloads
Review
Announcements
What :
The limitations and barriers of traditional education systems.
Focus Area
User Engagement
Findings
|
User’s Success Track
User Engagement
Tracking Students Growth
Visualizing IA in 2 Aspects :
Modules and Elements for Effective Design
Visualize IA in two aspects: Modules and Elements present in a Module.
This heading communicates the focus of the document, making it easy for readers to understand that the content will cover both high-level modules and the detailed elements within them, aimed at fostering collaboration between designers and developers.
Aspect 1: Modules
Module Attributes:
Module Name
Module Description
Module Type: Categorizing modules by type, such as:
Navigation
Content
Feature
Utility
Footer
Hierarchical relationships: how modules contain elements or other modules.
”Sitemap Hierarchy”
Aspect 2: Elements Present in a Module
Content Elements: Text, images, videos, or other media.
Interactive Elements: Buttons, forms, inputs, or other interactive components.
Navigation Elements: Links, menus, or other navigation aids.
Metadata Elements: Labels, tags, or other metadata associated with content.
Element Attributes:
Element Name
Element Type: Categorize elements by type, such as:
Text
Image
Button
Form
Link
Visualizing Relationship
Associative relationships: Illustrate how elements or modules are related to each other (e.g., a button triggers a modal window).
”Flow Diagram ”
Dependency relationships: Highlight how elements or modules rely on each other (e.g., a form relies on a specific input field).
”Component Diagram”
Visual Findings:
Modules and Elements
Module
Represented Each module as a rectangular block or a container with a clear label.
Used Red color to Reprsenet Module modules.
Representation of module By Capital “M”
Module
Element
Element
Represented Each Element as a rectangular block or a container with a clear label.
Used Blue color to represent Element modules.
A brief, descriptive label for the element
Element Type: Categorize elements by type, such as: Text, Image, Button, Form, Link
Briefly Describe Current and Proposed Feature
1. Current Course Features
2. Proposed Course Feature “ QUIZ”
To Fill The Gap
On Udemy, courses come with various features like Q&A, announcements, reviews, notes, overviews, and learning tools. Each section of the course content is briefly described,
On the right side of the interface, giving learners an idea of what they'll learn.
About Feature :
Each course section has a quiz.
Completing a quiz earns you 5 points.
Points convert into discounts for future courses.
Example: Completing 25 sections earns 125 points.
125 points equals a $6.25 discount on your next course.
Discounts are automatically applied to the next course purchase.
Benefits :
Increased Engagement: Motivates students to complete quizzes and interact with the app.
More Purchases: Encourages buying more courses to use earned discounts.
Track Progress:
Points and quiz scores help students see their learning progress and success rates.
This system boosts user engagement and educational outcomes, making learning rewarding and effective.
Task 1 : Find recommendation/personalization /career goal on Home page
Task Performed
Task 2 : Can you search for “Figma Web Design course “ and get a overview and after that can you buy it ( un paid )
Task 1 : Find recommendation/personalization /career goal on Home page
Task 3: Can you go on the course that you just purchased ... click on that.
Task 2 : Can you search for “Figma Web Design course “ and get a overview and after that can you buy it ( un paid )
Task 3: Can you go on the course that you just purchased ... click on that.
Usability Finding /Analysis
Task
Can users easily find and complete quizzes, see their progress and points?
Are users satisfied and motivated with the points system, and what are their opinions on earning and using points for course discounts?
Your user think this will encourage course completion and increased course purchases for users?
Remote Testing Dynamics
Utilizes Zoom for virtual interaction, enabling participants to access the website in their familiar settings.
Mimics real-world usage, offering a realistic evaluation of the website's usability.
Participants &Testing Environment
How did we conduct our tests?
Technical Requirements
Specified necessary equipment like a stable internet connection, computer or mobile device, and Zoom access.
Ensures all participants can effectively engage in the test without technical hindrances.
Ensuring Comfort and Openness
Created a relaxed environment, encouraging honest feedback.
Aims for genuine interactions with the website, vital for authentic usability insights.
Success rate
Conclusion
The points and rewards system aligns with Udemy's mission to make education accessible and convenient.
It boosts user engagement by simplifying quiz completion, progress tracking, and redeeming discounts.
Users are satisfied, motivated to complete more sections and courses, and show increased quiz and course completion rates, enhancing overall learning outcomes.
This feature effectively supports user engagement and educational success on the platform.
Click Here to View 1-page Brief of IA Udemy Redesign